I say it to every client that I work with — don’t make promises you can’t keep. Better yet, if you want to say that you provide great a product and service and you could really care less about your customers — please don’t bother. Eventually your customers are going to figure it out, and it will be ugly. Check out this exchange (well worth the read) between a company called Ocean Marketing and an unhappy customer.
via Penny Arcade
The benefit is a token of our appreaciation for everyone no one is special including you or any first time buyer . Feel free to cancel we need the units were back ordered 11,000 units so your 2 will be gone fast. Maybe I’ll put them on eBay for 150.00 myself. Have a good day Dan.
I think this idiot subscribes to the “any news, good or bad, is good for PR and SEO”. Not when you screw the pooch like this though. Impossible to win trust back after exchanges like this.