So a couple weeks ago, I killed my blog.
I was pretty short with the whole thing, and thought I gave enough detail. From the number of emails and DM’s that I’ve got offering sympathies and “you had a good run” or “gave it your best” shot types of messages, I realized that maybe I wasn’t clear.
The blog is dead because I killed it, not because it died out. The traffic was good on normal days, and really good on days that I posted. Still got posts, emails, feedback, all that good stuff.
But it had served it’s purpose and was time to move on. Let me back up and give some perspective on how I work.
When FSN produced Inside Penguins Hockey for us, it was a boring magazine show that we paid for them to produce. I hated it. It had the wrong feel. I convinced my boss to let us take it over, and make it a live-audience show with our players. He agreed, and we had 4 or 5 good years (although now it’s a pile of corporate horseshit splattered with logos and “sponsored” segments). It got fixed and I moved on.
We did a web/in-house pregame show that was a simulcast of our radio pregame. Bob Grove did a great job, but it was wrong since his half hour wasn’t focused on that game as much as around the league. So we added 15 minutes of content at the head end, and it got fixed and had some really great stuff.
When we were building Consol Energy Center, the perpetually lazy guy that should have taken it and run with it did nothing but sit in his office and figure out how to do nothing and look good instead of covering an awesome story. So I got permission to do Backteching. Life was good.
Backteching was just another in a long line of things that I took high personal interest in because I felt that we weren’t getting the right message to the audience.
But now that’s done, and I feel BT served it’s purpose. It was something that I did, because I felt what we were doing was lacking. Just like the other stuff. But it’s time has passed. And my deep interest in that field has passed for the time being. So many good posts that I didn’t write because I thought it didn’t fit the theme or brand of BT. It affected how I used my Twitter account. It just sucked.
Since getting chewed up and spit out by the Penguins my life has changed. 100x for the better, but it’s changed. I’m a principal in a small agency that’s come out guns blazing, and I’m having a blast. It’s been a long time since I went to bed each night excited to wake up and get to work.
I was always a creative person at the core. Tech came naturally to me probably because of the creative approach to a problem. Plus. working in the capacity I did at the Penguins all those years honed my business and strategic skills. It’s fun that to the table with clients now. I get to be a photography and a film maker again. And it’s what I want to write about. And whatever the hell else I feel like talking about.
When I get some time, I’ll move the stuff over here in some kind of archive format, because there is some good content there. But unless something knocks me on my ass or it’s something I’m directly involved in, the stadium tech stuff is back burner. I had asked a number of people (@peteshelly @TPBDerek @TheConfluence) about what do with the blog. They pretty much said the same thing: do what makes you happy.
The pressure to write on a topic that I didn’t have passion for anymore sucked.
So now we’re here, and it’s probably going to be a lot less exciting for the people that liked BT for what it was. And I don’t expect them to stay.
But just like the departure from the Penguins, killing Backteching and starting fresh here has given me something that I wanted for a while: the freedom to do what I want.
The traffic will probably never reach what BT did — and the best part is that I could care less.
P.S. This post is dedicated to Tony, formerly of The Confluence as a tribute to his awesome, inspiring, life-changing, eloquent, groundbreaking breakup post from his blog.