Read an article this morning from a well-trafficed and respected blogger calling into question the fact the nhl.com had 11 Sidney Crosby stories on their front page today. Saw a number of tweets echoing this statement.
The fact that I’m from Pittsburgh has nothing to do with the following opinions. This is coming from a media guy perspective.
1. You capitalize on the buzz when you can. This was announced late last night and many of those outside the hockey world and fringe fans are probably just hearing the new this morning. That means more traffic to nhl.com, and they expect to read about Sidney Crosby when they visit the site today.
2. Put aside your home team loyalties and crusade to “promote all the other good players” for a day and recognize that when your most recognizable face comes back after a 10-month injury (which many feared he would never come back from) you run it for all it’s worth.
3. It’s a special day. It’s not a normal Monday in November – and if it was and the NHL went overboard like this you’d have every reason to bitch – it’s an exceptional day.
4. I’d be fine if roles were reversed and Alex Ovechkin returned after a 10 month break and it got this much buzz. It’s good for the overall PR of the game, and it’s a good story.
5. Your personal preferences on what you want to read are far eclipsed by what the majority of the sports world wants to read. Get over it.
I expected to read articles like the one I did this morning. However, I didn’t expected from people that have been in the business long enough that they should know better.
Happy Sid Day.